About
The obvious is overrated.
Let’s see what’s beyond it.
Much of that time was spent in design agencies, shaping complex briefs into clear, purposeful outcomes. Projects ranged from guiding website builds and digital work, including website design in Glasgow and beyond, to developing visual identities and delivering work across print.
Today, I work independently, partnering with agencies and taking on projects directly. The approach remains the same. Careful thinking, practical collaboration and hands-on involvement throughout, with the best ideas usually coming from curiosity and working closely together.
Craft and capability.
I work across digital experiences, brand identity, print and packaging, exhibition and other design projects. Sometimes that means building something from the ground up. At other times it’s about refining and evolving what’s already there.
Illustration can also play a role. It can add character or help simplify ideas that might otherwise feel complex.
When projects need additional expertise, I work with trusted collaborators such as copywriters, photographers, developers and motion designers to build the right team.
Different disciplines, one shared aim: making things clear and purposeful.
Seeing the bigger picture.
Good work usually starts with really getting to know the organisation and the people in it. Sitting round a table and having a chat helps uncover how they see themselves, who they’re trying to reach, and what they want to achieve. Those conversations often reveal opportunities that are easy to miss when you’re too close to the day-to-day.
Initial sketches and wireframes might not look like much at first, but this is often where the best ideas begin to take shape. This early exploration sets the tone for everything that comes next, from brand identities designed to grow over time to digital experiences that guide users naturally and make information easy to understand.
